The Fuller Group - Luxury platform
The client arrived with a logo and a color palette. We designed and developed everything else — from scratch — for one of Nashville and Sarasota's most recognized luxury real estate brokerages.
A logo, a color palette, and a luxury vision. We built the rest
The Fuller Group is a boutique real estate brokerage specialized in luxury properties in Nashville and Sarasota. When they arrived at Innova Style, they had a clear positioning and minimal visual identity — a logo and a color palette. Nothing else.
The challenge was twofold: design a complete digital identity and build a functional platform in record time. They needed to launch before the spring buying season, leaving us 21 business days to deliver design, development, and content.
What we did, in two cards
A premium brand without a digital presence to match
- The client had only a logo and color palette — no design, no structure, no site
- They needed to convey exclusivity to luxury property buyers who research online
- They operated in two distinct geographic markets (Nashville and Sarasota) with no way to differentiate offerings
- Structured SEO architecture with location-optimized pages for local searches and geo-targeting
Complete luxury design and functional platform in 21 days
- We designed the entire digital identity from scratch: typography, layouts, visual hierarchy, and component system
- Cinematic video hero, property gallery with filters, and dedicated location pages
- Segmented contact forms by property type to capture qualified leads
- Organized property catalog, smart search, and high-profile buyer inquiry capture
A look at the build
Without a digital presence of his own in one of California's most competitive real estate markets. We built from scratch a top-tier platform...
Without a platform of her own in Manhattan's most exclusive real estate market. We built from scratch a designer site that reflects the brok...
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